This is what people typed into Google before they arrived — and the searches where Google showed your site and nobody clicked. Your analytics can only see people who already came; this sees the step before.
- 1
Connect your Google account
One click, read-only. We can never change anything in your Google account, submit anything, or see any other Google service.
- 2
Pick the property that matches this site
If nothing is listed, your site is not verified in Search Console yet — do that first at search.google.com/search-console, then come back.
- 3
Start with Quickest Wins
These are searches where you already show up but do not get the click. Fixing one of those is far cheaper than trying to rank for something new — the page already exists.
- 4
Compare it against your own numbers
A page with lots of Google impressions but few visits has a title problem. A page with visits but a high bounce rate has a content problem. The two views together tell you which.
| Search | What to do | Shown | Position |
|---|---|---|---|
| macports vs homebrew | Just off page one — strengthen this page and it moves up | 6,180 | 14.8 |
| install ffmpeg mac | Just off page one — strengthen this page and it moves up | 5,940 | 8.7 |
| homebrew alternatives | Just off page one — strengthen this page and it moves up | 4,410 | 11.3 |
| brew search formula | Ranking well but rarely clicked — rewrite the title and description | 2,130 | 3.1 |
| Search | Clicks | Shown | Pos. |
|---|---|---|---|
| homebrew cask list | 214 | 3,120 | 4.2 |
| install ffmpeg mac | 186 | 5,940 | 8.7 |
| brew install node version | 141 | 2,870 | 6.1 |
| homebrew alternatives | 98 | 4,410 | 11.3 |
| uninstall brew package | 87 | 1,960 | 7.4 |
| macports vs homebrew | 64 | 6,180 | 14.8 |
| what is a homebrew cask | 52 | 1,240 | 5.9 |
| Page | Clicks | Shown |
|---|---|---|
| /formulae | 431 | 12,840 |
| /casks | 358 | 9,720 |
| /formula/ffmpeg | 186 | 5,940 |
| / | 164 | 7,310 |
| /formula/node | 145 | 5,420 |
Google publishes this data about two days late, so the most recent days are always missing. On your own account you connect Google Search Console once, read-only, and this fills in automatically.