More and more customers ask an AI assistant instead of searching Google. This page answers two questions: can assistants like ChatGPT actually read your site, and are they sending you visitors?
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Start with the readiness checklist
The first check is the one that matters most: whether AI assistants are allowed in at all. Some firewalls and plugins block them without telling you — if you see red here, it’s almost always a five-minute fix.
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Don’t panic about llms.txt or structured data
These are bonus points, not requirements. Structured data helps assistants quote your facts correctly; llms.txt is a friendly guide most sites don’t have yet. Fix the blocking issue first — the rest can wait for a quiet afternoon.
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Watch the visitor numbers over months, not days
Visits from AI assistants are usually a trickle that grows. What you want is the trend: if the last 30 days beat the 30 before, AI tools are recommending you more often.
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After you change anything, re-crawl
The checklist reads from your latest site crawl. Made a fix? Head to Site Profile, run a crawl, and check back here — the checklist updates to match.