Add the websites you compete with, and we’ll study them the same way we study yours — then our AI tells you where they’re ahead, where you’re ahead, and what to borrow.
- 1
Add 2–3 competitors you actually lose customers to
Type their web address and we’ll read their site — pages, keywords, technology, how they present themselves. You don’t need all five slots; a couple of true rivals beats a long list.
- 2
Run the AI analysis
Once at least one competitor is crawled, click “Run AI Analysis.” You’ll get a plain-English comparison: their strengths, your strengths, and specific gaps worth closing.
- 3
Re-run it every month or two
Competitors change their sites too. A fresh crawl and analysis after your big updates (or theirs) keeps the picture honest.
Adding competitors is available with an account — start a free trial.
| Domain | Platform | Pages | Status |
|---|---|---|---|
Rivet & Boughrivetandbough.com | Squarespace | 41 | Crawled |
Cascade Row Architecturecascaderow.com | WordPress | 62 | Crawled |
Northbank Architecturenorthbankarchitecture.com | Webflow | 28 | Crawled |
All four practices compete for the same Portland homeowner, and all four lead with photography. The difference is what happens after the photographs. Winterline is the only one of the four that publishes fees, and that single page is doing more work than the entire portfolio — it appears on the path of nearly every enquiry, and it is why you rank for cost queries the others have ceded. Cascade Row wins on volume of content and local SEO; Northbank wins on commercial and adaptive-reuse work you also do but barely describe. The fastest gains are not design gains: they are a shorter enquiry form, service-area text that actually names the neighbourhoods, and turning the fee page into the hub it already behaves like.
- The only practice in the set publishing real fee figures — it wins cost searches none of the others contest.
- Deepest journal content on permits and ADU rules, which brings in people with a project rather than an interest.
- Clearest process explanation of the four: five named stages with durations, where the others say "we tailor our approach".
- Cascade Row has 62 indexed pages to your 28 and a page per neighbourhood — they rank for "architect in [neighbourhood]" and you do not appear.
- Project pages load in about 2.3s against 1.1–1.4s for the set. Yours carry the most photography and compress it the least.
- Northbank describes commercial and adaptive reuse in detail across four pages; you have one, despite the Hawthorne Bakery being your most-published project.
- 1Write a page per service area — Northeast Portland, Sellwood, the Gorge. Cascade Row proves the queries exist and only they answer them.
- 2Add a LocalBusiness description with address, phone and service area. None of the four have one, so this is uncontested in both search results and AI answers.
- 3Build out the adaptive-reuse service page around the bakery. You have the strongest built example in the set and the thinnest page describing it.
Publish four service-area pages
The one query family a competitor owns outright, and you already have projects in each neighbourhood to illustrate them.
Expand the adaptive-reuse service page
Your best-published project supports a page that currently runs to two paragraphs. Northbank ranks for this on far weaker work.
Compress the project photography
You are the slowest site in the set on the pages that matter most, and most of your visitors are on a phone.
| Feature | Your Site | Competitors |
|---|---|---|
| Platform | WordPress + Elementor | Squarespace / WordPress / Webflow |
| Indexed pages | 28 | 28 – 62 |
| Avg project page load | 2.3s | 1.1s – 1.4s |
| Fees published | Yes, with figures | None |
| Business schema | None | None |
| Enquiry form fields | 9 | 3 – 6 |