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Stats Chat

Chat with your stats

Sample conversation

Ask questions about your website in plain English — “Why was Tuesday so busy?”, “What’s my best page?” — and get answers pulled straight from your real data.

  1. 1

    Start with a suggested question

    The cards below are one-click starters. Tap one and see how the answer reads — it’s the fastest way to get a feel for what the chat can do.

  2. 2

    Ask follow-ups like you would a person

    “Compare that to last month.” “Which pages did they visit?” The chat remembers the conversation, so you can dig in step by step instead of crafting one perfect question.

  3. 3

    Use it instead of hunting through charts

    If you ever open the dashboard wondering “where do I even look?” — just ask here. It reads the same data as every chart in Crafty Meerkat and does the digging for you.

Open the full guide

Where are my enquiries actually coming from?

Over the last 30 days, by the source people arrived from:

  • Direct — 1,122 visits, 17 enquiries (1.5%)
  • Houzz — 405 visits, 5 enquiries (1.2%)
  • Google — 1,997 visits, 14 enquiries (0.7%)
  • Pinterest — 754 visits, 1 enquiry
  • Instagram — 589 visits, 0 enquiries

Pinterest and Instagram are a fifth of your traffic and almost none of your work. Houzz sends a fraction of their volume and converts more than twice as well as Google. If you were choosing where to spend an hour a week, it is not the one with the biggest number next to it.

Why was the 10th so busy?

Dezeen published the Hawthorne Bakery. That day ran more than twice your normal page views, and dezeen.com was the top referrer — ahead of Google for the only time in the period.

Worth knowing what it did and did not do: those visitors were mostly international, they averaged 1.4 pages, and the day produced no enquiries. It is a portfolio win rather than a business one. The practical takeaway is that there was nothing on the project page to capture them — no newsletter, no next step.

Which pages should I fix first?

Three, in order of what they cost you:

  1. /contact — 162 people opened the enquiry form last month and 43 sent it. Nothing else on the site loses three quarters of the people who reach it. The form asks for budget, timeline and site address before it asks for a name.
  2. /projects/* — your project pages average 2.3s to load against 1.1s for the rest of the site, and 53% of your visitors are on a phone. The photography is being served full size.
  3. /fees — already your third most-read page and on the path of almost every enquiry. It is the one page worth more attention, not less.

This is a static sample. On your own site, Stats Chat answers with your real traffic, uptime, and speed data.