Connect your Google Ads account and see what your ads actually earn you — real visits and conversions measured on your own website, next to what each campaign costs. The AI audit then points at the money you're wasting.
- 1
Connect your Google Ads account
Click Connect and sign in with the Google account that owns your ads. We only ever read your ads data — we never change your campaigns or touch your budget.
- 2
Add the tracking link suffix (one copy-paste)
The wizard gives you a short piece of text to paste into one Google Ads setting. It quietly labels every ad click so we can match each visit to the exact campaign that paid for it.
- 3
Give your goals a dollar value
On the Analytics page, edit your goals and add what one conversion is worth — say a booked call is $150 to you. That turns this page from "clicks and costs" into "money in vs. money out."
- 4
Run the AI audit once a week
The audit reads your search terms and spending and tells you, in plain English, which searches are wasting your money and what to change inside Google Ads. Five minutes a week is enough.
Your Search campaigns are healthy — $801 of spend produced 41 tracked conversions at about $20 each. The single biggest win available: roughly $86/month is going to searches that never convert (how-to guides, job hunters, repairs). Blocking them would cut your cost per conversion by about 11% without losing a single customer.
Wasted spend
51 clicks and $38 spent, zero conversions — these are people learning to brew, not buying gear.
19 clicks for $22 from job seekers. They will never buy an espresso machine here.
$17 on people with a broken machine looking for a repair service you don’t offer.
Suggested negative keywords
Add these in Google Ads so your ads stop showing for searches that never turn into customers.
Recommendations
#1: Add the suggested negative keywords to both Search campaigns
$86/month of the spend above converts at exactly 0%. This is the fastest saving available.
Effort: low · Impact: high
#2: Shift the paused Performance Max budget into "Search - Pour Over Gear"
PMax delivered 402 clicks but only 1 conversion ($129/conv). Pour Over Gear converts at $14.21 — reallocating roughly triples what that budget earns.
Effort: low · Impact: high
#3: Raise the bid cap on "pour over coffee maker"
Your cheapest conversions ($12.68 each) — and its ads are losing impression share to budget. More budget here is buying customers below your average cost.
Effort: medium · Impact: medium
Watch next: After adding the negatives, watch cost per conversion for two weeks — it should drop from ~$20 toward $17-18. If "espresso machine" stays above $30/conversion, tighten it to exact match.
| Campaign | Spend | Clicks | Visits (your site) | Conversions | Cost / Conv. |
|---|---|---|---|---|---|
Search - Pour Over Gear SEARCH | $412 | 361 | 340 | 29 | $14.21 |
Search - Espresso Machines SEARCH | $389 | 214 | 198 | 12 | $32.42 |
Performance Max - All Products PERFORMANCE_MAX · paused | $129 | 402 | 87 | 1 | $129 |
Notice the paused Performance Max campaign: 402 clicks, but only 87 real visits reached the site and just 1 converted — the junk-click pattern the audit flags.
| Search | Matched keyword | Clicks | Spend | Conv. |
|---|---|---|---|---|
| best pour over coffee maker | pour over coffee maker | 118 | $142 | 14 |
| espresso machine for small cafe | espresso machine | 64 | $121 | 8 |
| chemex vs v60 which to buy | pour over coffee maker | 47 | $52.00 | 5 |
| how to make pour over coffee no conversions | pour over coffee maker | 51 | $38.00 | 0 |
| barista jobs near me no conversions | espresso machine | 19 | $22.00 | 0 |
| espresso machine repair no conversions | espresso machine | 14 | $17.00 | 0 |
| free coffee samples no conversions | pour over coffee maker | 11 | $9.00 | 0 |
| Keyword | Ad group | Match | Clicks | Spend | Conv. |
|---|---|---|---|---|---|
| pour over coffee maker | SKAG - pour over coffee maker | phrase | 227 | $241 | 19 |
| espresso machine | SKAG - espresso machine | phrase | 214 | $389 | 12 |
| coffee grinder burr | SKAG - burr coffee grinder | phrase | 96 | $88.00 | 8 |