Connect your Google Ads account and see what your ads actually earn you — real visits and conversions measured on your own website, next to what each campaign costs. The AI audit then points at the money you're wasting.
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Connect your Google Ads account
Click Connect and sign in with the Google account that owns your ads. We only ever read your ads data — we never change your campaigns or touch your budget.
- 2
Add the tracking link suffix (one copy-paste)
The wizard gives you a short piece of text to paste into one Google Ads setting. It quietly labels every ad click so we can match each visit to the exact campaign that paid for it.
- 3
Give your goals a dollar value
On the Analytics page, edit your goals and add what one conversion is worth — say a booked call is $150 to you. That turns this page from "clicks and costs" into "money in vs. money out."
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Run the AI audit once a week
The audit reads your search terms and spending and tells you, in plain English, which searches are wasting your money and what to change inside Google Ads. Five minutes a week is enough.
Two of your three campaigns are working, and one of them is working much harder than the other. The ADU campaign spent $486 and produced 6 enquiries — $81 each, against roughly $1,400 of expected fee income per enquiry. "Architect Portland" spent slightly more and produced 2, because broad match is showing your ads to people looking for a job, a salary figure, or an architecture degree. About $242 a month is going to searches that cannot become a client.
Wasted spend
41 clicks and $86 on people researching what architects earn. They are not hiring one.
$71 from job seekers looking at practices to apply to — flattering, and not a lead.
$52 on prospective students. Broad match is treating "architect" as a topic rather than a service.
$33 from people looking for something free. Your fee page tells them what a project costs; they leave.
Suggested negative keywords
Add these in Google Ads so your ads stop showing for searches that never turn into customers.
Recommendations
#1: Add the suggested negative keywords to "Search — Architect Portland"
$242 a month, a fifth of your total spend, is going to searches that convert at exactly 0%. This is the fastest saving available and it costs nothing to make.
Effort: low · Impact: high
#2: Change "architect portland" from broad to phrase match
Broad match is what let the job and study searches in. Phrase match keeps the intent and drops the noise — the ADU campaign already runs this way and costs a sixth as much per enquiry.
Effort: low · Impact: high
#3: Move the paused Performance Max budget into the ADU campaign
PMax delivered 431 clicks and only 96 of them reached the site at all, with no enquiries. The ADU campaign wins an enquiry for $81 and is losing impressions to its budget cap.
Effort: low · Impact: high
Watch next: After the negatives go in, watch cost per enquiry for a fortnight — it should fall from about $125 toward $90. If "Architect Portland" stays above $250 an enquiry once it is on phrase match, pause it and put everything behind ADUs and additions.
| Campaign | Spend | Clicks | Visits (your site) | Enquiries | Cost / Enquiry |
|---|---|---|---|---|---|
Search — ADU & garage conversion SEARCH | $486 | 214 | 198 | 6 | $81.00 |
Search — Architect Portland SEARCH | $512 | 268 | 241 | 2 | $256 |
Performance Max — All services PERFORMANCE_MAX · paused | $154 | 431 | 96 | 0 | — |
Notice the paused Performance Max campaign: Google billed 431 clicks, but only 96 real visits ever reached the site and none of them enquired — the junk-click pattern the audit flags. The gap between the two numbers is the whole reason to measure ads on your own website rather than in the ad account.
| Search | Matched keyword | Clicks | Spend | Conv. |
|---|---|---|---|---|
| adu architect portland | adu architect | 78 | $168 | 4 |
| garage conversion architect portland | adu architect | 54 | $121 | 2 |
| architect portland oregon | architect portland | 71 | $148 | 2 |
| how much does an adu cost portland no enquiries | adu architect | 46 | $92.00 | 0 |
| architect salary portland no enquiries | architect portland | 41 | $86.00 | 0 |
| architecture jobs portland no enquiries | architect portland | 33 | $71.00 | 0 |
| architecture schools oregon no enquiries | architect portland | 24 | $52.00 | 0 |
| free house plans no enquiries | architect portland | 19 | $33.00 | 0 |
| Keyword | Ad group | Match | Clicks | Spend | Conv. |
|---|---|---|---|---|---|
| adu architect | SKAG — adu architect | phrase | 214 | $486 | 6 |
| architect portland | SKAG — architect portland | broad | 178 | $341 | 1 |
| home addition architect | SKAG — home addition architect | phrase | 90 | $171 | 1 |