Analytics
This is your website’s front page of numbers: how many people visited, where they came from, and what they looked at. Two minutes here each week is genuinely enough.
- 1
Pick a time range up top
“7 Days” is the sweet spot for a weekly check-in. Every number and chart on the page updates to match, and the small arrows compare against the previous period — green up-arrows are good news.
- 2
Check visitors, then referrers
“Unique Visitors” is how many actual people came. Then look at Top Referrers — the sites that sent them. That tells you which of your marketing efforts are working and which are wallpaper.
- 3
See what they did
Top Pages shows what people came for (often not what you’d guess). If one page quietly gets most of the attention, that’s the page to polish and point ads at.
- 4
When a number looks odd, ask — don’t dig
A weird spike or dip? Open Stats Chat in the sidebar and ask “what happened on Tuesday?” — it reads this same data and explains in plain English.